Lucy has spent her career between the startup and advertising agency space, with a focus on building new technology that people want to adopt. She has planned and deployed campaigns in dozens of international markets for everyone from SaaS companies to consumer packaged goods.
Lucy is currently COO at Retreaver, a Toronto-based startup in the telephony space seeking to redesign the call-in customer experiences of global companies and their customers. Previously, she was Director of Digital Strategy and Analytics at advertising agency BBDO in the United States, working with some of the world’s largest brands. She has a degree from the University of Toronto and Master’s degree from Uppsala Universitet in Sweden. Her research into behaviour and communication in technology led to publication with NATO, the Huffington Post, the Next Web, Business Insider, and more. She is a Scrum Master, published author, occasional speaker, and has a driving passion for localisation and market intelligence.