Account Director, Sampler
Nitika is the Account Director at Sampler, a Toronto tech startup that helps brands distribute product samples online with custom targeting, tracking and real-time analytics. She brings to this work an extensive background in advertising with a roster of agencies including Taxi, JWT, Leo Burnett and Grey. Some of the brands she has worked on include P&G, Tim Hortons, Cold Stone Creamery and TBooth Wireless.
With Sampler, Nitika works with global brands looking to use digital sampling as a means to drive traffic across international markets. This includes creating a global programme for The Body Shop, a much loved L’Oreal brand. Nitika has represented Sampler on various platforms including The Next Big Idea Contest – a partnership with DMZ and Innovation Birmingham. Most recently she travelled to the Cannes Festival of Creativity for the Lions Innovation festival where she represented Sampler as one of the Unilever Foundry50 marketing technology startups.
Her international experience includes work in Toronto, Mumbai and London where she has provided marketing solutions across numerous mediums. This has given her a strong understanding of global communications and marketing solutions that span international boundaries.